Gillies has a deep connection and knowledge in fishing storage products and we couldn’t be happier to reignite this passion with a quality USA made brand.

It’s about providing quality tools of the trade for the fight at the end of the line. It’s about a brand that anglers rely on to live the thrill of catching fish. It’s about time well spent in the pursuit of a passion, a lesson learned, a tradition continued, or a memory made on the water, the best ones often with family and friends. It’s about seven decades of dedication to innovative products that are BUILT TO FISH ~ BUILT TO LAST.

As a family-owned company from its foundation in 1947, that very philosophy remains the backbone of our brand and serves as the origin story of our logo – shared memories of hunting and fishing by the Sauey family under sunrises over the Flambeau River. Over 76 years later, our company remains devoted to providing quality fishing products that are more than just standalone tackle storage solutions – we provide a legacy as a heritage brand that stands behind its product as the sportsman’s and sportswoman’s constant partner in the outdoors. The first to provide anglers with tackle storage solutions infused with the power of Zerust ® anti-corrosion technology, we innovate to succeed through meaningful and lasting differentiation. Constantly revisiting the drawing board to engineer the best products possible for today’s anglers, we seek improvement and prosper with an attitude of personal accountability. For past generations and generations to come, we are Flambeau Outdoors.